Designing an Interactive Magazine. Pop-ups

Digital magazines have 9 basic features to interact with readers. The 1st and one of the most important features is “more info” or “+” button. Let’s have a look how “+” button is used.
Designing an Interactive Magazine. Information Buttons and Popups


Icons

There are 145 “+” buttons from different digital magazines. We can see that the most used symbols are “+”, “i” and Green Building & Design 50 copy. In many magazines we even can find 2 or 3 icons: IMG_0015 copy IMG_0015 .

Designing an Interactive Magazine. Information Buttons and Popups

Statistic: “+”: 76 %, “i”:  16 %, Green Building & Design: 6 %, Other symbols: 2 %.
Circle shape: 73 %

Action

How users expect the “+” button to work?
When I click / tap Designing an Interactive Magazine. Information Buttons and Popups I usually expect to see a popup frame or window. Let’s see some examples.

Cooking Light Vinbladet

I clicked  Designing an Interactive Magazine. Information Buttons and Popups, I saw the popup, now I need to close it (Captain Obvious!).
Usually we can see this  Australian Home Technology 4  or this  Fashionguide for iPad 3 copy symbol. But sometimes there is no button and it means we should simply tap the popup window to close it.Designing an Interactive Magazine. Information Buttons and Popups

Inspiration

Appelberg Asiana  Golf Esquire weeklySquare MileTravel+Leisure iPad Magazine 

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Check my other posts about interactive features and have a look at the Navigation Pages:

Designing an Interactive Magazine. Icons
Designing an Interactive Magazine. Scrollable Frames
Designing an Interactive Magazine. Multimedia
Designing an Interactive Magazine. Pagination
Designing an Interactive Magazine. Slideshows
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